British Carrots Website Design and Development

The British Growers Association, based in Lincolnshire, asked me to re-design the national website for British Carrots. The aim of the site is to encourage consumers to buy british, with a range of tasty recipes, information on carrot growers in the UK and a series of fun-facts about the carrot family. My approach to this project, was to use the three main colours in the British Carrots logo to create a fun and playful design which highlighted the importance of buying local and images which told the story of the growers and producers who form the backbone of the industry.

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